Launched in 2006, Hoola is a boutique label specialising in luxurious D plus bra-sized swimwear.

A graduate of London's Central St Martins, Lena Shawa (32G) established the brand with a mission:

To create beautiful and supportive larger cup swimwear and not bras masquerading as swimwear.

Hoola's debut styles, Carmen halter and Soprano bandeau, encapsulate this mission with their hidden underwire and streamlined finish to create ultra-feminine designs for the discernibly fashionable woman.